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Exhibit Pitch for DTW highlighting sustainability efforts

Dell asked us to pitch ideas for an exhibition of Dell's sustainability goals for their 2023 Dell Technologies World Conference.

My team developed Journey to the Moon, an interactive exploration that illuminates Dell’s Moonshot Goals. Attendees become astronauts, via an avatar, on the Starship Dell, which is flying to the moon. While aboard, they discover the ways that Dell is working towards their sustainability initiatives. At the end of their journey, attendees launch their astronaut avatar to the moon, representing their alignment with Dell’s mission.


Maria Owens
Ciarra Nean-Marzella
Sam Hewitt
Melody Geiger


Experience Design
Conference Booth Design
Sustainable Design

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